Episode Transcript
[00:00:15] Speaker A: Hey guys, what's up? Michael here from the proper form podcast. This is actually episode number three with Doctor Matt Pinnell said that correctly.
[00:00:24] Speaker B: Right. Got it, brother.
[00:00:25] Speaker A: So we're going to jump right into this. Really appreciate you being here with me today, giving me some grace as we get this podcast rocking and rolling. I'm excited about it. I'm excited to connect on a deeper level with a lot of our guests, but also for our listeners to really understand more of who you are outside of just your work. So a few things that kind of describe Doctor Matt. No specific order here is father, husband, chiropractor, small business owner, golfer. I could use some help there. And a dog lover. So could you share a little bit? I know you've got a beautiful little boy named Jackson and your wife Samantha. How has that been?
[00:01:02] Speaker B: Yeah, you know what, and I think as you said, in no specific order, I was actually trying to put those in order. Some of the more important things to me, the things that popped into my mind, and trust me, you're not alone. We could all use a little golf help too, so we could all use it. But yeah, you know, those are the things that are really some of the most important parts to me. And I think what really round out life at this stage in the game. And maybe, you know, ten years ago it would have looked a little bit different, but I think those were always the values that like, deep down have been the strongest for me and the things that I really cared about. And it's just kind of funny as like, as life goes on, how it starts to just kind of formulate and put together. And I don't think any of us can really estimate or push the timing of all of that stuff. But as it comes together, you just. But yeah, you kind of get that feeling of like, okay, we're at least on the right path now.
[00:01:58] Speaker A: Yeah, for sure. You said like, maybe if you're going back ten years, that that may or may not be in order. If you actually did go back to ten years to Doctor Matt, or even maybe, let's say 15 or 20 prior to profession meeting Samantha, I don't know exactly when you guys met. You could share some on that maybe a little bit. But would you, would the doctor Matt now look back at Doctor Matt 20 years ago and be like, yeah, man, I think you're on the track that we thought we'd be on.
[00:02:25] Speaker B: You know what I think, like, deep down, for sure, I think like leadership qualities and different things like that, we're always there. But I do think especially in the last handful of years, I've.
It's never perfect. And, I mean, we're still always pushing for improvement and what's next, whether that's personally, professionally, family wise. But, yeah, I think, like, the qualities were there, but I think I've also gained a lot of just self confidence and just comfortability in my own skin, if you will. That can probably relate to a lot of people. And I don't know if that's just grown up a little bit. I don't know if that's just getting into your thirties, if that's being a father, a husband, or all of it. But I think each stage of leveling up is also just made you think about, like, what's important. Like, this past year, honestly, it was, it was really challenging as I became a father.
And I know, you know, you're dad as well, so you can relate. But there are a lot of challenging times where it was I couldn't go work out. And as silly and selfish as that seemed, it's like that was an important part of my life. What helped me de stress and feel good and, you know, still challenging today to find the right times for all those things, but then it, you know, goes further down the line where it's, you know, it was hard for my wife and I to connect because this little dude is just going crazy, right. And it's hard for both of us to find calming but. Or even do the fun things like get out and golf or whatever. And as that all compiles, stress compiles. And I think I really am trying to always bring back, like, being grateful for what we have and just like, being present because there's a lot of times where, you know, I might be rocking the little guy to sleep and I'm like, man, I need to do all these things. And, yeah, I try to bring myself back to being present where it's like, okay, but there's gonna be a time where dude doesn't want me to hold him anymore, right? Like, that he doesn't want to hang out with dad because he wants hang out with friends or we're in a different part of life. And, yeah, you know, try to just hold him. Hold him tight and enjoy it and just be present in that and. And the rest of it can, can wait. And so I think, yes, like, looking back, I would have seen some of those qualities, but, you know, as it progresses, it's just changed. And I think if to your earlier question, what would, you know, what order would some of that stuff have looked like, maybe 510 years ago. I think when you graduate school, like, the most important thing, obviously, family, all that stuff doesn't change, but, like, got to make money, got to figure out how to be an actual chiropractor. Right? Like, we went to school for it, but we got to figure out how to. How to do it successfully. And so I think that was probably front of mine at the time. Not, not probably. It was. Yeah.
And I think timing is big. Like, you know, we, I'm sure, can go into all kinds of things on that, but timing is such an important piece of just business of relationships.
You know, I remember years ago, I was getting out of a relationship and, you know, there's somebody else that I was just dating at the time, and we kind of parted ways. She's like, I can just tell it's not the right timing for you. And I was like, what are you talking about? And it really stuck with me because as it went on, it was really interesting how the fit is. Right, right. Like, you and I met in 2019, and it was a time where there's just a lot of different things going on, and it was great to connect, and I always respected you, but it was like, it's funny how then, you know, years down the road, it reconnected from a timing. And sure enough, I was looking for space. You're like, hey, I'm actually looking at, you know, open. So, yeah, that's kind of my point. And I think my wife and I actually met in 2015 when both of us were in a career path and not so concerned with needing somebody that it was actually allowing us to open up and kind of be together. So that's kind of hopefully rounding out the question there.
[00:06:31] Speaker A: I think there's just, there's a lot of fruit that could be kind of almost summarized of like, maybe when we think we want something, we want it to happen, it's not always in our control. And at that timing of a different relationship like that, that might have been a desire, like, outside of who the person is. Like, we all desire to be cared and loved for and also reciprocate that and give it, but it might just not be the right time. And even similar to the time when you and I met. Yeah, you were up in Dallas. I'm over here in McKinney. I hadn't even opened up my own place yet, and it just wouldn't have made sense at all for any type of, even for me just to come see you from a customer standpoint, you know, like it. So it's super cool. Just of, like, just staying in your lane, focusing on what you can focus on and add value to your clientele, your people, your network, and then just let kind of the stars align when they're supposed to. One thing I did want to touch back on that I really think you added, you said very quickly, but a lot of people could hear this is as you've had Jackson and you and Samantha finding time, you find a time to go golf, to go work out. That's quote unquote selfish, but a lot of people feel that, but then don't actually then take the steps to really come full circle and say, actually, me working on myself, I just started a challenge yesterday for me and even doing the things I needed to check the list on yesterday, I was fighting doing because I was like, I need to do all this other stuff. I need to work. I need. That's selfish. If I go spend some of my own time when I could be doing something else. How could you encourage someone that sees that and feels that, but also, like, it's going to make them have better mental clarity. They're going to maybe be able to do something a little bit quicker to create more time for Jackson or the Samantha in their life.
[00:08:14] Speaker B: Sure. I think, you know, us guys just naturally, we're a little bit more selfish in general. Like, I think our female counterparts, like my wife, I'm sure you can say the same about yours. Like, you know, she was always about the baby, right? Like, yeah. And of course, for obvious reasons. Right? Like, she physically had him. You know, unfortunately for us guys, like, we want to try to help and be involved, but there's really only so much we can do until, you know, baby's physically here and present and all that stuff.
But I do think, like, there was a lot to learn. Like, she was always the one that was very selfless and all about, like, not concerned with herself maybe. Maybe almost too much because she, you know, maybe got to a point where she wasn't worried about.
[00:08:58] Speaker A: Yeah.
[00:08:59] Speaker B: Taking care of herself and working, you know, all those kind of things because you just. It's hard. It's hard to do it all. It's hard to find the energy to. To keep yourself motivated as well as take care of this little one and, you know, try to run a family and do all those things. But I do think that, yeah, it, like, there's times to be selfish in a good way. Right. And then there's times that you got to kind of put some of your more silly selfishness aside and really, you know, kind of embrace more of that selflessness to. Yes, that it is about the family, or it is about this stuff, or I can't do social media right now, or in my case, I can't do my podcast. I enjoyed it, but it just, you know, didn't make sense at the time. So.
[00:09:39] Speaker A: Yeah. And I almost, in a way, if you would love for you to agree or disagree. Like, I've seen areas in my life where I could almost put, let's call them selfish things in, like, two different buckets. Like, things that are going to better me, which is gonna better me for the people I love and care and want to be better for. But then there's other things that, like the buddies gone on a dude's golf trip to Scottsdale or going out late one night, and then I'm not gonna be very effective the next day.
How has your lens kind of changed in that sense of, like, okay, this is good to do, and I need to do my best to continue to do that, but those other things, I'll fit them in when I can.
[00:10:19] Speaker B: I think it just depends a lot on your own focus and your own purpose. And maybe what it comes down to is more of the family focus and purpose, and it's okay to have some goals and mindsets that are a little bit different. Right. Like, your own things as well as a family stuff. But, like, you know, a good example now is, let's just take golf, for example, right? Like, you can go play golf and go out and screw around, and you can, you know, do it on a Sunday or, you know, and that's fine, right? Or you could potentially, on another side, you could take time off on a Thursday and go play golf and kind of do the same thing.
[00:10:58] Speaker A: Yeah.
[00:10:58] Speaker B: Or maybe you could go network. Right? The difference is that if I'm going to do that now, and, like, let's say I was like, hey, I wanted. I want to go out on a Thursday. It's a nice day. I've got some time to do it, whatever. But now it needs to be directed. Like, what is my goal? My goal is to build business. My goal is to build more golf clients, to build more personal injury clients. All right? So now if I'm going to do what I want to do, then I need to make it effective, and I need to go grab maybe an attorney and, you know, an imaging rep. And, like, now let's make the golf round about building the business also. So I get kind of both worlds, and, like, that's where I think that you can kind of bridge the gap a little bit from going out and slamming beers with your buddies and, you know, kind of burning the day versus, like, I want to play golf. Let's find others that fit that same mentality and that also value that, and let's connect and really make this day worth it. Or the other way to do it. Another way that I found is, you know, Andy Frisella from first form talked a lot about, like, a power list and having five things on your list that, you know, these are your non negotiables that you have to knock out for the day. And you make that list every day. And those are the things that, you know, have to get done before you move on or before you can go out. He's like, you can get them done quick, late, whatever. And so I really like that. And you try to, you know, put down that list, and, I mean, he goes further into depth. Say, like, if you knocked him out, you give yourself a w, you win the day. If you don't, you give yourself an l. And at the end of the month, you count up how many wins and losses you had. So it's pretty cool. But point being is, like, another way to kind of think of it is like, all right, I'm going to hammer out as much stuff that makes sense for the day and feel really good about, like, productivity, then let me go have some fun, because I think I get into the mix of almost feeling, like, guilty if I'm not giving everything that I have to further the mission and then I'm going out and messing around. But if I go hard, hard, and then I can break away and have some fun, like, I don't feel bad at all.
[00:12:58] Speaker A: Yeah.
[00:12:58] Speaker B: So I don't know. Those are just kind of the thoughts that I've had when it comes to that, for sure.
[00:13:03] Speaker A: And it's a balance, and not every day is going to be a win for sure. There's gonna be some L's, but it's just like, knowing that where that marker is that you're shooting for.
[00:13:11] Speaker B: But if you're a competitive person, you don't want to see elves of any kind, right? Like, so, you know, it's. It's almost not okay if you're that type of person. It's like, I don't want to see l's on my list, so I got to figure out how to knock them out. I think that's a difference between an early business owner and a late business owner is, like, early on, you're okay with that, but later on, you're not.
[00:13:31] Speaker A: Yeah.
[00:13:32] Speaker B: Like, later on, if. If I didn't get my five things done, I'm doing it till 10:00 at night. That's the difference. And that's where that stuff has to come about. And I think the mindset shift of even, you know, we've got bonet interning with us now, and we had Doc Dayton last year who joined us, which is awesome. But I see things in those guys that I saw in myself early on. Amazing qualities, but also the newness of, like, there's some figuring it out as we go on. It's not a bad thing. It's just you don't know until you're physically there and you start understanding what it means to level up and how there's no stop until it's actually done. And that's. That's where I think it changes.
[00:14:08] Speaker A: Yeah. And, I mean, to be honest, we could probably shed some light on this. Like, some people would see that as, like, hustle culture or, like, man, that's just, like, they might look down upon that. I'm like, all you care about is work ethic or drive. But really, it's like, it just. Yeah, for sure.
[00:14:26] Speaker B: Yeah, go on. And.
[00:14:26] Speaker A: No, just. That's okay.
[00:14:28] Speaker B: That.
[00:14:28] Speaker A: That's not wrong. It's just a matter of, well, what they. Maybe that person just needs to justify and figure out what winning is for them. But, like, you, we, you, we. I have figured out what winning is for us, and it looks a certain way.
[00:14:42] Speaker B: And I think, like, I. I think you have to get to a point where, like, what do you care about? Like, if somebody came to me and we're, like, talking about, what. What culture do you say? Like, I didn't even see it.
[00:14:51] Speaker A: Hustle culture.
[00:14:52] Speaker B: Okay. Like, I don't even know what that is. Right. Because, like, yeah, if somebody were to tell me that I'm too. Yeah. Like, work too hard, I mean, that doesn't hurt my feelings at all. So, like, actually, that's kind of a compliment in my. You know, and I think that those type of. Those. That type of mentality, those type of comments only come from those that aren't doing enough or those that are jealous of the things that other people have. And that's usually the case. I've had to, you know, come to verbal blows, if you will, with multiple people over time, like, friends sometimes that I'm like, yeah, what's going on? And they're like, honestly, I've just been jealous of some things for a long time. And I'm like, okay, well, what but the point is not to get into that as much as, like, I see it firsthand, which is. And then you. You go and you talk to other people, and you're like, there's clearly something going on with them that they feel like they need to come out and attack what you're doing. Right. I mean, it doesn't even make sense.
[00:15:58] Speaker A: Yeah. Yeah.
[00:15:59] Speaker B: There's.
[00:15:59] Speaker A: I'm sure you've probably heard of amazing, huge podcaster business driver Alex Ramozi.
[00:16:03] Speaker B: Yeah.
[00:16:04] Speaker A: His wife. I'm forgetting her name. Forgive me, but he shared a story on a podcast that he was chatting about where some guy walked by and, like, called her a skinny, you know, b word. And she actually looked at Alex and was like, he thinks I'm skinny. And I thought it was, like, a compliment. Yeah. So, like, it's. So it's really just how we receive that and also their. Their perception. But it's like, yeah, to that guy, he meant that as an insult, but she actually received that as, like, vin, that's awesome. Been working really hard in the gym and whatever, don't you think a lot.
[00:16:39] Speaker B: Of it is also the, like, mentality that you're in. Like, I know that my ability to take, whether it's other comments or jokes or bad things in business, like, a lot of it comes from my own mentality and what state I'm in, if I'm comfortable, if I'm rested, if I'm in control, a lot of stuff doesn't bother me that much. But when I'm stressed and there's things and whatever, it's like, little stuff beats you up pretty quick mentally.
But also, dude, social media has brought out a lot of that just ability for people to almost be too connected sometimes. Like, whether it's athletes or business owners or just whoever, it's, like, people. It seems like there are a lot of people that are willing to hide behind that screen and just throw stuff out there that. Whether it's hurtful, whether it's just inappropriate, whether it's just thoughts that aren't necessary. I mean, all kinds of stuff, but it almost seems like people are really, like, feeding into that. Even in the real world. It's like, look, there's no screen here anymore. Like, you can't say stuff like that, you know? And it's. But I think things like this, where we. Where we build culture around each other, around other business owners and support each other, it's like, that also comes to play, even in an online fashion. And it's like, hey, you know, we can talk about this. We can support each other, whether that is through Instagram, whether that is through just, you know, mindsets and being able to reach out and confer back and forth, because, yeah, dude, it seems to be wild west sometimes.
[00:18:13] Speaker A: No, for sure. And that's like, that's. I mean, you and I just did some shooting together the other day and with Michael, and it was. It just flowed really well. And it's just great, like you said, to connect with other business owners to help sharpen each other's iron, and then, of course, build synergy around your business with other like minded professionals that can add value to your client. I think at the end of the day, you know, even if we have people come into our private training studio for personal training or small group, if we're not the right fit, and they're looking for more of a membership base, like, I'm actually going to refer them somewhere because I care about. Because my deeper care is that I want everyone to live a better lifelong jevity lifestyle and feel healthier, be more pain free, and that may not be with me, and that's okay. Could you share a little bit of light on value that you've been able to add or kind of success stories you've seen in pain relief in people's lives and how that has allowed them to be better in their families, their work, things of that nature?
[00:19:13] Speaker B: Yeah, honestly, I like that a lot. I think.
I mean, a lot to be said for you as an individual, if you are comfortable enough to be like, look, I don't have to figure out how to take your money. Like, if this isn't the right fit for you, let's find something that is. But let's make sure you're good. And that's honestly the mentality of our practice and has been forever since I worked with our old group, performance chiropractic in St. Louis. Yeah, it was just always like, I want to add as much value as I can, and I want the opportunity to try to show you what I do and maybe hope that it does click for the person in front of us that we are a good fit or we do have value, but at the same time, I can't go way outside of what I do to fit everybody out there. And I think that's kind of what you're alluding to is like, hey, let's do what we do best. And if it's. If it just is not going to work 100%, let me help you get to a place that's right for you.
[00:20:16] Speaker A: Yeah, for sure. And I mean, like, you're not just putting people on a table and cracking them, you're, I mean, even just through the content that's, that we've created, there's so much value. I think I even told you that Doctor Dayton had previously just worked on me the other day. And then I saw you the next day and I wasn't even, as I said, I wasn't even trying to get you to work on me. I was actually just trying to give a praise to how well Dayton did. And being in previous CrossFit Games, that almost CrossFit Games athlete and getting worked on all the time, that was a specific area of issue I always had was my hips and my low back. And there were some movements that he did that I have never had done on me over that course of three to five years of competing competitively. And then you also added value and did some work. And literally within the next day, less than 48 hours, I felt like a million bucks. So even for me, just, I'm not saying that as a cloud or advertisement, it's just honest truth. And I think there's value that can be said in the unseen or unsaid of just being passionate and being good at what you do. And then a byproduct is that people just go out and tell more people, hopefully, and refer. And so how has that filter of really caring for your clients on a deeper level, not just, of course, for the paycheck, how have you seen maybe some fruit from that within your practice and your growth?
[00:21:31] Speaker B: Yeah, I mean, a couple of things, I think. One to your point of where you started, um, for example, I mean, as long as it's okay.
[00:21:38] Speaker A: Yeah.
[00:21:39] Speaker B: About your wife, you know, dropped by to see us earlier and she said that she gets, I said, oh, when's the last time you've been to a carpentry? She's like, actually, I go get adjusted weekly. I was like, oh, awesome. Okay, I didn't know that. Um, but she's like, but we don't do any soft tissue. We do don't do any of that side. So when I did active release technique, you know, some light scraping when we did our adjustments, as well as did some kinesio taping, that probably felt pretty different to her, you know, and it's chiropractic can be a lot of different things. Doesn't mean the way I do it is the right way or the way that somebody else does it is the right or wrong way. But yeah, we can definitely add value in different ways.
So I thought you know, that's always kind of cool to pick off of.
What was the second part of your question there? Just.
[00:22:24] Speaker A: And then, like, how kind of that ripple effect has gone out where you're hearing back from them on either review or just like, a text appreciation, or they send Stacy over and Stacey's got a similar issue, and that just continues to create ripple.
[00:22:39] Speaker B: No, I think, you know, this past year, as I alluded to earlier, just with Jackson and being a first year dad, it kind of made me pull back from some of the things that I was used to doing. Like, I did a lot of social media marketing, or at least a lot in my book. I don't know if everybody else would say the same. I think there are different levels of that, for sure. Um, I had to really just. Just pull back on all the things and just focus on two. And it was family and treatments, and it was, you know, I didn't. I wasn't able to do a lot of the other things, but I think that also worked in a lot of ways, too, because kept all the. The fluff out. Right. And it was just, you know, kind of hone in and focus in. So I do think, like, just being involved in patient care and being honed in on that part of it, making sure that each person gets what they deserve, you know, what they. What they need, what they want, and then making sure that they're, you know, just have an understanding of what we're trying to do has made a big difference. But I do think it's always evolving. And. And I will say this, it's also very hard. Like, it's hard to do it all. To be the business owner, to run your operations, to do social media, to do treatments. Like, it does get really challenging. And I've talked to other business owners. Buddy of mine, Jacob Godard, that runs a landscaping company, and he's like, dude, I could never do all that. He's like, I can only be me. Like, kind of run the show and be the dude that's knocking doors and, you know, run that stuff. But he's like, I can't. I could never do social media and all that stuff on top of it.
[00:24:11] Speaker A: Yeah.
[00:24:11] Speaker B: And it does make you think it's like, all right, what. What is too much? But I also think, like, it's different for everybody. Like, financially, where you at? You know, and all those things. Like, my wife and I both work, so she can always help me the same way that maybe a family that's all into the one thing can and a blessing and a curse, right? Like all the stress is on you as a family if that's your one thing, but it also is. That's your one thing and it has ability to grow exponentially because that's all the focus. So there's all kinds of things like that. But no, I do think we've seen good patient outcomes this past year.
Us implementing some new programs in January, some more like we have a couple options that are more membership based, like monthly care plans as well as packages for treatments. And we've never done anything like that.
And maybe some listening to this go, oh, that sounds gym related or whatever. And if so, great. But to us, where I saw the advantage is that when I say, hey, this is going to take me eight visits to get you, you know, not only feeling better but functioning better and then understanding what's going to keep you better long term.
Now they can understand that and purchase those visits upfront so that when we get to those eight visits, they understand that time frame and there's not as much stress on like an individual, just one off all the time. And it's not killing their pocket because they get some level of financial help for committing to that plan. I mean, it just, it's worked in a lot of different ways. And honestly it's, I think taking some stress off of everything just by seeing how they have responded to it, it's fun seeing people happy, just as I think the biggest challenge as a business owner. And it's just like we all come into this, our fields because we want to help people, right? We want to help people, we want to do all these things. But at the end of the day, you have to make money too. Because if you're not making money to support your family, to support yourself, to support the goals that you guys have as individually, it's hard to help everyone else. You can't help everyone else if you can't help yourself. But you have to find ways that are not cutting corners and, you know, win short term kind of stuff. Like if you help people win long term, you help them feel better, you get their goals taken care of. You're able to find that how it makes sense for yourself and your family and your business as well. They really just go hand in hand. I'm sure you know all too well.
[00:26:41] Speaker A: No, and I think a couple caveats there. The membership and some valued service or a certain amount of sessions of a healing that's not just in the chiropractic space like I know I've been a part of, I've been to. I've heard of spaces that really try to upsell in a very kind of selfish, cornering kind of way that's not really with the clients need at the forefront of the thought as you know what I mean there. But the, it's a two way street. Like, it's a value that you're offering. They don't have to say yes to. And you have other services. I mean, even for, for myself, as we launch your lifestyle training. My, one of my goals is to try to eliminate excuse, not in a way to corner people, but to be able to try to come alongside of them, but in the coming alongside of them. I've got some proving to do to show the value of my service and product, but also to be relational, to be caring, to give grace. And it's a two way street there. So like, people are going to feel that through you by like, hey, you're confident in the value you're going to serve. I think this is a great action plan. If you're not comfortable with that, here's some of the alternatives, but then they've got to really make that, that decision. Like, of course the filters of like, can I afford it? Does it make sense? It do. I really, I want to heal, but I've got an opportunity right in front of me. Am I going to take advantage of it? And that's a, that's a dance that we have to kind of work through for sure.
[00:28:05] Speaker B: It's a commitment, right? Like it's, yeah, it's committing to the plan. It's committing to us, to the relationship of like, yes, I need you to give me this amount of time in order to get you here, for sure. But yeah, I mean, it's, it's just amazing. I think, like, once, once that relationship is formed and yes, like, it's obviously on us if they choose not to. It could be a financial thing, it could be a fit thing. And maybe I didn't add enough value in our initial conversation.
[00:28:34] Speaker A: For sure.
[00:28:34] Speaker B: There's all kinds, or maybe I didn't explain why we need x amount of visits or whatever that is.
But, you know, like, it's to their advantage also because, I mean, I can take their one off money, but it's a lot different than what the packages look like. So it's kind of. But, but I also think, like, if you're not going to commit to me fully and you're just gonna pop in whenever you want stuff, then I want the one off money because usually that's also a lot more works. People come in with more stuff going on, they want more time, so I want more money, you know?
[00:29:05] Speaker A: Yeah.
[00:29:06] Speaker B: I just kind of how it is, but. Yeah, but I do think the more that we can show the value and make sense of what we're trying to do, it's not really a sell. It's just a conversation of where we want to go moving forward.
[00:29:19] Speaker A: That's great.
[00:29:20] Speaker B: And that was actually something that, you know, I found when we did personal injury, and we've done more of that over time.
[00:29:27] Speaker A: Yeah.
[00:29:27] Speaker B: The reason that these clients are having so much success in feeling better is because it's not like I have to get you better tomorrow. There's some healing that goes on. There's a lot of injury, and so that may take ten visits, I may take 20 visits. But it's different because there's no financial, like, exchange, and that changes the game, too. Right. Because it's being represented by an attorney, and that's a whole different conversation. But I guess, like, when you took the money off the table, it was more about the treatment. Right.
[00:29:57] Speaker A: Yeah.
[00:29:58] Speaker B: And the time. But when you put money on the table.
[00:30:00] Speaker A: Yeah.
[00:30:01] Speaker B: Then it was like, we got to get you better tomorrow. So finding some kind of balance in there of, yes, there's a time, there's a value to it, but also there's still a commitment to the time in the process. It's. It's not a quick thing. You know, finding that secret sauce is always. It's always gonna be ever going pro.
[00:30:19] Speaker A: We're all trying to figure that out, and if I figure it out, I'll let you know that.
[00:30:23] Speaker B: But, yeah, I'll take any advice I can get.
[00:30:25] Speaker A: It's kind of ironic, like you said, where ones that are maybe coming in one off, we could relate it to so many things working out, you know, just trying to get. I want to get better at golf. Like, if I just go to the range once a month, I'm gonna. I'm gonna want to work on my driver and my wedge and all my irons and my putting. But, like, if I just consistently work, lay the brick, do the things here and there and create some sort of schedule or agenda, whatever, like, that's the longer term goal that really, we all need to do.
[00:30:54] Speaker B: It's just, well, in a cell for, like, what you guys do is what you just told me is kind of the.
The hack golfer, right. They just want to go, and they want to work on all this stuff with no real direction. Right. Like, I want to hit the putter. I want to do all this stuff and I mean, yes, just doing it more will get you better. But let's relate that to the gym. You could just go do bench press. You could go do a lot of these exercises. Doesn't mean you're going to get better at them, right. Like, you need some coaching. And so the difference between you just popping in the gym and doing your own thing is kind of the same as you going to the golf course and just trying to do your own thing. So that's where coaching comes into play so much, too, for people. And, I mean, I can take somebody and say, hey, do you know what a row is like, oh, yeah, I got it. But as soon as I start coaching them on, you need to activate through your mid back. You know, your head needs to be tall. We're putting a ton of pressure through the upper back and neck. Like, whoa, this feels way different. We're using thera bands, you know? Right. So, like, so there's an element of the coaching side that that value just comes into play so strong and I think really is sets it up for everything that you guys do to add value to your clients, too.
[00:32:00] Speaker A: Definitely, dude, that. That will preach for sure. One other question I wanted to ask you, and we got a couple more here as we get close to wrapping up, but I don't know a lot about. I mean, you seem very competitive. You've. I feel like maybe there's obviously some paths to that, but you've taken a lot of that drive and competitiveness into the way that you want to run and grow a business and grow a family and even prior year golf. Can you share a little bit of doctor Matt and the competitive nature that you have in you? I don't know.
[00:32:31] Speaker B: Yeah, honestly, I don't know necessarily where it comes from. I think for a lot of us.
[00:32:36] Speaker A: It'S just in sports, you know?
[00:32:38] Speaker B: Yeah, of course. Like, you know, I played quarterback and running back and, you know, did a little bit of everything from a sports standpoint. I loved motocross because it was an individual sport, and I liked that. And I think that's why I like golf, too, because it's just on you, you know? Like, I can't blame anybody else. I can blame myself, but it's not really anyone else's fault that I didn't play well. And I think that's why I liked racing. I think team sports is harder because it's not just you. I mean, yes, you have to learn to work with other people, and that's where, like, maybe team aspect of business comes into play. But I think we can all look to blame everybody else, but until you're really willing to accept that, you know, it's just you. You look in the mirror. That's how it is. And I think I love watching documentaries, like the. The Michael Jordan documentary on the Bulls and whatnot. And I think you just kind of understand, like, you're going to get some people to look at him and go, man, he was an ass. Like, oh, he was. You know, he was addicted to people, you know, all these different things and kind of look at it in a negative light. But if you talk to MJ, he's like, listen, if you wanted to win championships, you got to play to my level. Like, this is what I expected from people, and this is how I saw it going. And so I think you just kind of. I never want to be that guy that's just, like, going around screaming at people and is a problem. But. But I also commit to you that if you work with me, like, and if something's wrong, we're not gonna be passive about it. I'm gonna come right at it and say, hey, this needs to be fixed now. Like, this can't be tomorrow. We got to get better right now, because if we're missing stuff with our patients, if we're doing that, they're paying us money. We cannot do that. Right? So. And that sometimes that's me, too. Like, I look at myself the same way and, like, what. What did I screw up in order to get it to this point? But, you know, you also then kind of look down the chain. It's like, all right, did I tell this person this? Are they following what I said? Did I set them up correctly? Because maybe I didn't, but, yeah, I mean, yeah, like, competitive across the board, man. You get on a golf course, and, like, that's why I think it's also fun to play with different people and play different levels of games as well, because we can go have fun and enjoy it, right? We can. We can get into actual competitions and really, like, you know, go that. It's funny. I think different people will stir the pot, right? Like, of course, you know, I've got my buddies that are just totally laid back, and they could care less, and, you know, we're just. And that's the vibe. And then I have some that are like, let's go. All right, well, it's going to be one of those days. Like, let's get after it, you know? And. And I don't care if it's for $5 or $500. Like, I'm. I'm fighting till then, you know? But that's just also kind of that, I think, positive. But also competitive mentality is, like, I see so many that are willing to just, like, give up or it's. Oh, it's just not my day, or, oh, it's just I'm like.
Says who? Like, yeah, I haven't finished yet, so, I mean, you know, like, there's. I just think there's a difference in mentality of, like, I'm gonna keep going and I'm never out of it until. Yeah, until there's physically the. You know, the bells rung, the whistle's blown, we get to 18th hole, and then we shake and we move on, and that's then where the sportsmanship comes into play. And maybe somebody just bested me, and that's just how it is, for sure. But, yeah, I don't know. There's just. I think the competitive drive. I think, honestly, you know what? Years ago, I don't think I wanted to admit the competitiveness. I think years ago, I wanted to say, like, it doesn't bother me, you know, this isn't that big of a deal.
[00:36:15] Speaker A: Yeah.
[00:36:16] Speaker B: And then I started realizing, I'm like, no, this is a big deal. Like, I care about this. And then as I fed into it more, it just, like, it's all right, you know?
[00:36:24] Speaker A: I'm the only person that you're really falsifying that truth to or lying to is yourself.
[00:36:28] Speaker B: That's right. Yeah.
[00:36:29] Speaker A: And I think just overarchingly, if we could just sum that up into one word, it's just a standard of excellence. Like, and that that can go into the way we parent, the way we love our spouses, the way we care for our patients, the way we run our businesses, the way we golf, the way we work out. And people are gonna choose to see that in the way the filters that they have in their lives, but that's not gonna dictate and change the filters and the truths that you know that are in your life. And then go back to the golf game. Like, I can go on to golf for the example you shared or do any sport or anything, and it be hard or there be competitiveness or there be trial or, like, shank a ball but still enjoy it. And I think that's super hard for a lot of people. Whatever people journey they're on, where, whether it's a fitness journey or a healing journey is, it's. They want it. They understand the end goal, but actually, then getting into the thick of it. And working through some of the pain is really hard, you know, and look.
[00:37:31] Speaker B: I mean, you know, that's why some of these, you know, top guys, these mental coaches, these mentorship programs, these podcasters, that's why they talk about doing things that are hard. And I think until you're okay continuously putting yourselves in uncomfortable situations, it's hard to accept that role. And a lot of times it's just people, you know, analysis paralysis type stuff where you just, you look at it enough and you're like, I just. I can't get started. Right. I just. It's not for me. It's going to be too hard. I mean, yeah, there's a lot of things that are, you know, tough on us.
[00:38:07] Speaker A: Join the club, right.
[00:38:08] Speaker B: You know, but, yeah, like, you know, Andy Frisell, they, part of his program was like a cold shower, dude. Like, no, no, I don't know. Most people don't enjoy a freezing cold shower, but it is really interesting. We actually, we forgot to start our gas bill at our house when we moved in, and so we didn't have hot water for like almost a week. And it was really my fault. I should have looked at the list and I didn't. And luckily my wife got them talked into coming a little faster. But, yeah, for a few days, it wasn't just like cold. It was like freezing cold. I'm like, oh, boy, this is, this is a way to, like, my boiling water. Have to boil water in order to wash the baby. Yeah. Then we'd mix it with some cooler water and get him. Yeah, I need to make sure I stay and then get the cooler water to get him to get his bath and whatnot. But it did definitely did make you appreciate. You're like, okay, here we go. You know, but I think always putting yourselves, like, maybe getting out of marketing. I talked to Bonet a lot about the importance of when you're starting, like, you know, you got to get out and knock on doors. You got to go get in front of people. You got to do things that you're not quite sure of. You're not maybe having enough confidence to do it consistently. But as you, as you do it more and more, you gain confidence and then it's okay to mess up because you're comfortable with it. And I think the more that you're just willing to force yourself into those situations, really, the, the, you know, the better that it makes you as time goes on.
[00:39:31] Speaker A: Yeah, exactly. I touched a little bit on the previous episode with Jonathan on kind of earning versus learning and which one comes first. And I think even discussing about what you just said with Bonet or even I. My, in one of my summers in college back here in McKinney, I reached out to a pro Olympic weightlifter and CrossFit games coach at the time. I just asked to shadow him. I didn't want to be paid. I just wanted to learn and gain value and understanding. And he's like, yeah, I'm here coaching at 05:30 a.m. And I was in deep elm. I drove for McKinney for three or four months. I would shadow him to about one or two and. But just going back to that, like, I wanted to learn and I was in a good place at that time. I was able to come home and stay at my parents house. There might be other factors, but at the end of the day, there's. There's sacrifice.
[00:40:13] Speaker B: You still have to make it work.
[00:40:15] Speaker A: You gotta make it work. So, like, it's so many people today, it's hard to, like, not want to just get there. Okay, what am I getting first in return before I start learning or do implementing this process or doing this job? And, like, as entrepreneurs and even as fathers, as parents, like, we're learning as we go and then earning their love, earning their grace, earning their trust, all of that. And it's just, it's hard. Just within our culture and our people in our world today is we want the satisfaction in the return now and then we want to dive deeper into learning the process.
[00:40:51] Speaker B: I think that's. I would also put that to my own fault. Back in the days, I wanted all the accolades without really doing all the work right. And not that I wasn't willing to do the work. I just wanted it to come up a lot faster, for sure. And. But, you know, I, similar to your story, I had reached out to my mentor in St. Louis when I was just starting out, and that was how I got the opportunity to shadow him and then eventually join his practice. And, you know, he was the, at the time. So we did St. Louis Blues, St. Louis rams, you know, hockey, football, like, all kinds of track, you know, soccer, all kinds of fun stuff, golf. But I really wanted to learn from him and understand how do you get to that top level? Because that is really a different from a chiropractic standpoint. If you want to be a sports guy, that's about as high as it gets, you know?
So I really wanted to figure out how you do that, what the mentality is, and a lot of the things, a lot of the personality traits that I have, either I learned from him or it allowed me to bring it out of myself. And him and I were always the closest of the group because there was just so much similarity, but he was 25 years further than me, you know, so there was no real competition.
But as we've gone on, I. You know, a lot of the things I kind of relate back, and I remember those times, and I'm like, you see some of those similarities? But I don't think, like, without your, you know, your willingness to jump out and learn and take a chance or same thing on my end, I think maybe those opportunities don't happen either, for sure.
[00:42:26] Speaker A: Yeah. And that could, of course, affect where you could or could not be today. And, yeah, it's just taking that initiative, that effort, that drive to put yourself out there. And the worst, I would say the worst they can say is no, right? Absolutely. Well, man, I really enjoyed our conversation. I appreciate you coming on. I've got one more question for you that I want to ask, and I think we've probably touched on a little bit of this, so we could kind of conclude it. But based off who you are, what you've become, and where you're going, what are a couple key. Key points or takeaways that you feel like could add value to the listeners?
[00:42:57] Speaker B: I think from a.
From a chiropractic or practitioner standpoint, like, I'll just kind of take that approach.
I want to help you get to where you want to be. Really. Like, I want. I want to understand what's going on and see, like, maybe chiropractic is for you. Maybe it's not. Like, maybe an ortho is for you, maybe imaging. But, you know, when people come to me and they're like, man, I've. I've got this low back complaint. It's been going on for years. Like, I've seen x, y, and z. It's like, okay, well, why don't we get in a console? But maybe more chiropractic isn't for you. Maybe we need to get an MRI, if you had one. No, I haven't. Okay, like, why don't we get some imaging and find out what's going on and then see where we may need to take you? Maybe you do need a referral to a spine doc or, um. Or pain management or. Or other things. Um, not that Cairo or PT or massage or any of those weren't right for you, but there may be other things involved. So I think helping to put the pieces to the puzzle um, and knowing that we do have good, like minded referral sources in the community that we can reach out to, it's a connection. Um, like, I want to be that frontline, that first person that you chat with and the first person that comes to mind of like, okay, I don't know if he's the right guy, but I know that he wants to help and he can get me where I need to be. Like, that's, that's really what I would, what I'd like from, from outside taking.
[00:44:19] Speaker A: That first step and just, of course, there's got to be a point where they're, they're trusting in you as the professional and that you're going to help take care of them. But, man. And so with that, I know you've, you've got a location in Addison. You've got your location here where. What's the best way that anyone could reach out to you or follow you?
[00:44:37] Speaker B: Yeah, so, um, so I'm actually in Addison on Mondays, Wednesdays and Fridays and then I'm in McKinney Tuesdays, Thursdays, possibly Saturdays. We'll start XFL or UFL coming up here. Nice. Yeah. So we'll do some treatments with the Arlington Renegades in the San Antonio Brahmas. So, you know, we'll stay busy. But you can reach out to me via instagram at doctor Matt Pennell or our instagram at Puremotion Dallas. You're also more than welcome to just go to our website, puremotiondallas.com. And right on there, there will be a, an online submission to just, you know, send in your, your information. If you want us to reach out, try to make it as easy as possible. But, and then Doc Dayton is up at both McKinney and Addison on opposite days that I am. And then of course, we've given him some shout outs here, but our guy Bonet will be bouncing around with us too. So.
[00:45:28] Speaker A: Yeah, awesome, dude. Well, hey, I really appreciate you coming on and being a part of this growth of the proper form podcast.
[00:45:35] Speaker B: Thanks for having.
[00:45:36] Speaker A: And this will be out in the next few weeks. But, man, thank you guys for listening. Doctor Matt, definitely reach out. He would love to help you and guide you throughout your process. We'll see you guys on the next episode.
[00:45:45] Speaker B: Thanks so much, brother.
